Show Prospectus

 NoVail's ART ON THE ROCKIESw in its 2nd year, the Art on the Rockies Festival was voted the best festival in the Vail Daily readers poll in 2011. It is growing into a premiere, destination arts festival, known for the quality of art and first class treatment of both its artists and its guests. With Vail’s Rocky Mountain backdrop and glorious summer weather to compliment the event, the festival attracts more than 5000 seasonal and year round residents and tourists. The festival showcases 100 fine artists from around the country, a music stage and food court area. Children’s Art Discovery Tent offers art activities for children.


The Vail Valley Arts League promotes awareness of the arts, supports artists, and builds community in the greater Vail Valley. Their proceeds from the Silent Auction, festival community events and invitational gallery tent goes towards visiting artists programs at the college.
Admission to the festival is free.

The 2012 Art on the Rockies Festival takes place on Saturday, July 14 and Sunday, July 15.

Exhibit Fee

$425: Single Booth Space (15×15)
$550: Double Wide Space (20×15)
$570: Corner Single Space (12×15)
$700: Corner Double Space (20×15)
$100 Electricity

Upon acceptance, the artist will receive a contract and reservation form. The signed contract and booth free are due to the Art on the Rockies Festival by April 30, 2012. Failure to comply with the deadline may result in loss of exhibit space. Payment may be made by Visa, Mastercard, or check.
No refunds after May 1, 2012

Rules for Submission

Please make sure that your artwork meets the following criteria. AOR’s Executive Director and Artists Selection Committee visit throughout the festival to ensure compliance. Artists will be asked to remove all work that is not compliant. A single application representing multiple bodies of work in the same material must proportionately reflect what the Artist intends to exhibit.

• Artwork must be original, designed and produced by, or under the direct supervision of you, the exhibiting artist.
• Images must accurately represent the artist’s work that will be exhibited.
• The work must be representative of the images selected through the jury process.
• Artists may only show work in categories and body of work selected by the jury.
• One image must be of the booth display, entries will not be considered without a booth image.
• In the case of reproduction work, you are expected to adhere to the 80% original, 20% reproduction on site rules and all reproduction work must clearly state that it is so. This does not apply to photography or bronze sculpture.
• No commercial reproductions or embellished commercial products are allowed. Work done by a production studio is not acceptable.
• No posters, postcards, note cards or promotion products.
• If you produce work in editions, you must disclose edition numbers.
• Images by artists who have been selected to exhibit will be used by the Art on the Rockies Festival for purposes of marketing, publicity and on-site judging.
• Artists must be present with their work for the 2-day festival. If the work is collaborative, each artist must be present.


• Up to 100 artists will exhibit in the 2012 festival
• The jury is conducted by a panel of three art professionals, plus a judge specific to jewelry.
• Each juror is given guidelines for selection based on excellence in concept, quality, workmanship, and aesthetics.
• Individual jury members assign points from 1-5 for each five-image presents. Points are totaled and those artists with the highest total in each category are selected to exhibit.
• A wait list of juried artists will be maintained for each category.
• Notification of jury results will by sent via email through Zapp on April 1, 2012.

Booth Space

Each exhibitor receives a space located outdoors on asphalt. Exhibitors may use their own tents and tables or rent equipment from the Art on the Rockies Festival. Artists are required to provide their own display booth, racks and tables in order to display their work in an outdoor environment. Booth assignments are made based on exhibit flow and artist requirements. The use of a location is restricted to the artist to whom it is assigned.

Artists shall be liable for delivery, handling, erection and removal of their displays and materials. Tent weights are required; stakes may be used to secure tents. Insurance should be obtained by and paid for by the Artists at their own expense for proper coverage. Art on the Rockies Festival assumes no risk.

Artist Services

• Complimentary continental breakfast and water
• Artist Support hospitality area
• Volunteer booth sitters
• Laminated booth signs
• Exhibitor ID badges

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